Creative ideas are the new currency!

This week’s Ideaformat Innovation Insight: -A company in the northwest of the USA collects coffee grounds from a large chain of coffee houses. These used coffee grounds are used to grow mushrooms. The result, two revenue streams (sales of mushrooms and fees for the disposal of coffee grounds from coffee houses) and less waste going […]

The Most important question about your offer, product, or service……..

“What is the value of your product, service, or deal?”………..is a very good question. A better question is…… “What is the underlying hidden value of your product, service, or deal and how is it enlightening?” is a profoundly different question. We work on uncovering the hidden gem that is in every proposal or new process. […]