This week’s Ideaformat Innovation Insight:
-A company in the northwest of the USA collects coffee grounds from a large chain of coffee houses. These used coffee grounds are used to grow mushrooms. The result, two revenue streams (sales of mushrooms and fees for the disposal of coffee grounds from coffee houses) and less waste going into landfills.
Innovation is creativity where everyone benefits……
What i.f.?
“…….without marketing something terrible happens……NOTHING!”
-A famous entertainer-
Is your organization having a hard time getting your message out?
With the explosion of online and social media giants controlling the narrative, how will your idea, artwork, offering, business, or deal break through?
We help organizations, artists, businesses, and deal makers find the value in their offering with creativity. We specialize in highlighting creative real life stories….stories that may be used for your own creative benefit.
What can a mushroom grower teach us about good stewardship of our environment?
How do you start a construction company requiring large equipment if your have no funds?
…..and what do these true stories mean to you and your efforts?
Time to ask yourself one question:
What I.F.?